The Beverly Hilton

Hospitality
Positioning // Messaging // Identity Refresh // Collateral

THE ASK

Refresh the positioning, messaging, and visual elements to create new opportunities to differentiate this landmark hotel in the heart of Beverly Hills and attract a new generation of clientele.

THE INSIGHT

While many competitors used similar language, none of them could tout the same mid-century heritage of bold design and pioneering vision that is uniquely reflective of Los Angeles.

THE SOLVE

Lean into the striking design elements of the hotel and reclaim the original spirit of its development while keeping a modern mentality that keeps this nod to the past from becoming anything but “historic” feeling.

THE OUTCOME

Seamlessly combining California living with warm hospitality and distinctly modern design, The Beverly Hilton is a contemporary icon that has helped to define the Los Angeles landscape.

STRATEGY & MESSAGING

We had a ball spending time on-property and getting to know not only the history of the space and its glamorous guest list, but also the staff, known for their warm and attentive service.
Embodying California cool; we captured the mid-mod essence of this visionary space and reimagined how they could use their glitzy past to keep them future-focused.
Late night romps and lavish awards ceremonies of the Hollywood set aren’t just photos on the wall, they are a promise of memories waiting to be made by any guest. We crafted a tagline that captured the hotel’s undeniably dazzling spirit of anticipation.

PILLARS

An Icon

Relationships matter to us

Personal Connection

Beacon for a creative class

Limitless Opportunity

Everyone feels like a star

Captivating Energy

California living within reach

TAGLINE

VISUAL IDENTITY REFRESH

Bringing in the warmth and vibrance of SoCal along with the glamour and magic that is the Hollywood lifestyle / rosy sunsets, champagne and truffles, a fine merlot
Pulled directly from the archives these fonts embody Beverly Hilton, past and present
Letterforms that have clean lines and evoke the golden age of Hollywood.
These typefaces were also pulled from classic Beverly Hilton ephemera.

PATTERNWORK

Historical
Architectural Reference

Historical
Architectural Reference

TYPE STYLING

Menu, 1962s

Advertisement, 1950s

CREATIVE EXECUTION

In room signage, notecards, blow dryer bags, even pens. Clever touched every element of your stay at the Beverly Hilton from the front desk to the notepads in room.
Client was looking to have a standardized system to use across ad sizes and one sheets. We created an ownable, dynamic and user friendly layout that conveys all the magic the hotel has to offer.