Outward Hound
Pet Products (CPG)
Communication Strategy // Visual Identity // Rebrand Announcement // Packaging // Collateral
THE ASK
Refresh this 20+ yr pet brand to highlight their signature product design and support global expansion.
THE INSIGHT
An avid and active fan base didn't want more gear, they wanted new possibilities with their pets.
THE SOLVE
The exuberant messaging, identity and packaging system celebrate companionship and exude positive energy on par with the range of experiences possible with four-legged pals.
THE OUTCOME
Outward Hound has grown their global presence and community with a new brand that serves as a rallying cry to playful pups and owners everywhere.
Time to play.
Identified an updated packaging design system strategy to support the expansion of the brand into direct to consumer and retail channels. The design solved for new products and built a bridge for consumers to shop across activity and stages for their pets.
A custom graphic system that communicates how the brand evolves with each stage of a pets life.
Tagline was inspired by the playful essence of the brand as well as its belief that by bringing out the best in pet owners we also bring out the best in their pets.
Harnessing the enthusiasm of an active community in a brand mark.
Bringing the playful tone of the rebrand forward, an animated email blast was shared with the announcement.
Finding a creative way to rollout the new rebrand, a custom mailer was designed around the brand best selling product to create memorable buzz.
Don’t take our word for it.
Let us connect you to our client partners to learn more about our journey together.
"Clever is my secret weapon and should be any company’s looking for an agency you can trust and know you’re getting the best work guaranteed to have great ROI."
— Michael Parness
Chief Marketing Officer | Outward Hound
