About Clever
Clever Creative builds people-first brands. Branding is so much more than logos and taglines; it’s about creating living stories that can evolve, inspire connection, and create community. That’s why we start every project with your people — we become experts in your team and your audiences to uncover the truths that will ground our strategy and inspire our creative work. With over 20 years of experience across home, lifestyle, CPG, wellness, beauty, pet, hospitality, entertainment, transportation, and civic industries, our LA-based, female-founded team partners with in-house teams to bring brands to life with fresh perspective, strategic creativity, and purpose-driven design.
Meet our leadership team
Meet our leadership team
Shannon Gabor
Founder + Chief Creative Officer
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Shannon Gabor, founder and creative leader of Clever Creative, transformed her solo vision into a thriving multi-million-dollar independent agency.
Her entrepreneurial journey has given her a deep connection with founders, VCs, and startups, allowing her to approach each relationship with authenticity, expertise and empathy. Before founding Clever Creative, Shannon worked in-house at major brands like Mattel and led creative teams on iconic accounts such as Burger King, 7-Eleven, and Crayola. She has developed a signature blend of innovation and agility, showcased in culturally significant projects like the Barbie® x Benetton collaboration and the award-winning branding for Uncle Nearest Premium Whiskey. Today, Clever partners with esteemed clients like VCA Animal Hospitals, Metrolink, Netflix, Warner Bros. and Mars, continuing to expand its creative reach with every collaboration.
Emily Palmer
Group Account Director
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Emily Palmer is dedicated to driving impactful results for clients through strategic insight and innovative approaches.
With over two decades of experience, Emily specializes in client management, ensuring excellence in every aspect of our projects. Her leadership inspires teams to consistently deliver high-quality work that exceeds expectations. She’s had the privilege of collaborating with renowned brands like Red Bull, Aetna, and Virgin Galactic, crafting transformational strategies across diverse industries.
Dania Aguayo
Head of Strategy
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Dania Aguayo, MA, leads with curiosity and a passion for uncovering cultural connections that drive consumer behavior.
With experience across International, Hispanic, and General Market agencies, she fosters collaboration for actionable insights. From automotive to healthcare, she has redefined brand narratives for T-Mobile, Kaiser Permanente and Nestlé. Her expertise spans sectors, rooted in deep consumer and cultural understanding. As a strategic leader, she also prioritizes innovation and adaptability, ensuring Clever’s strategies stay ahead of the curve in a dynamic marketplace.
