For over two decades, FHI Heat has been building your dream arsenal of hair tools. It’s ever changing by design – evolving with the latest technology, but never wavering in our commitment to quality, variety, possibility, and hair health. They want everyone to have a range of premium options, no matter their hair type, investment, or beauty expertise. FHI Heat’s high standards challenge the exclusive beauty brands that try to gatekeep premium products. Because FHI Heat only exists for the good of hair.

From a modernized logo to expanding the color palette, custom typography, and photo styling, every detail was designed to be empowering, uncompromised and approachable. Clever also crafted custom iconography and supporting patterns to expand the brand’s visual tool kit.

We also brought the full brand strategy to life with the brand photoshoot, showcasing models of diverse backgrounds that embodied the new positioning statement of Premium hair products as the standard for all.