FHI Heat
PROFESSION HAIR TOOLS / HAIR PRODUCTS & ACCESSORIES
Visual Identity // Style Guide // Brand Strategy // Photoshoot
THE ASK
FHI Heat, a leader in professional hair tools for over 20 years, needed a refreshed identity to reflect its innovation and inclusive mission: making premium, salon-grade tools accessible to all—regardless of hair type, budget, or expertise.
THE INSIGHT
Unlike exclusive beauty brands, FHI Heat championed quality and accessibility, empowering all people—regardless of hair type or lifestyle—to care for their hair without compromise.
THE SOLVE
Clever reimagined FHI Heat’s brand with a modern logo, bold color palette, custom type, and styling that felt empowering and approachable—complete with icons and patterns to unify the look across all touchpoints.
THE OUTCOME
The new identity launched with a photoshoot featuring diverse models, bringing FHI Heat’s inclusive, high-performance vision to life—premium hair care made for all.
