Coyuchi
Home Goods
Campaign // Video // Web Design // Digital Advertising
THE ASK
Create a campaign to attract investors to this organic home textile brand’s first public investment offering, with a $25M goal.
THE INSIGHT
Potential investors in the luxury retail and sustainable investment space are motivated by premium quality, impactful ethos, and future growth potential.
THE SOLVE
Leverage Coyuchi’s pioneering spirit and 30+ year track record to build confidence and trust in their vision for a reimagined future of sustainable luxury retail.
THE OUTCOME
The future is Coyuchi. Our team concepted and executed across digital channels including web, video, social media, digital ads and email, all in a compressed project window.
STRATEGY
We started by understanding the brand and their challenge, their target audiences, and the space they play in.
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We had a short window to get to know the brand, it’s strengths and weaknesses and to get up to speed on this rapidly expanding sector.
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Understanding who our target potential investors were and what made them tick was vital to creating a campaign that would motivate them to action.
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Our way “in” to this campaign was through leveraging the excitement of what this ethos-driven brand was poised to do next in the booming organic luxury retail space.
INVESTOR PERSONAS
Four distinct personas emerged as our targets for this campaign, each with their own set of wants and needs.
Design Investor
sustainability + emotionally driven
Impact Investor
product + lifestyle focused
Practical Investor
lean on word of mouth vs. proven
Forward-Thinker Investor
data + future focused
By understanding what appeals to our different target investors, we created messaging that reaches and compels them.
CAMPAIGN STRATEGY THEMES
CAMPAIGN DESIGN
We built a visual system that supported us in sharing Coyuchi’s history and envisioning its future.
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We created an inspirational moodboard to guide us throughout the project.
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From scripting to storyboarding to styling, the concept for this shoot needed to come together in a short window as a keystone piece of creative needed to launch the campaign. Timelines met, no corners cut.
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To encourage consistency across the campaign, we proposed a system of campaign guidelines.
MOODBOARD
...a warm invitation to be a part of something meaningful.
INVESTOR VIDEO
From storyboarding to scripting to styling.
CREATIVE EXECUTION
The pieces came together across touch points, creating a seamless and compelling digital experience for potential investors.
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Our team of UI designers and content strategists created a data-rich landing page experience that appealed to the design-minded to the ethos-driven, to the pragmatic investor.
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Our creative and strategy team led the narrative and visual direction of the campaign’s investor video, from concept to production integrating timely chyrons and an array of animated company metrics to communicate the impact of the raise.
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We translated the campaign across multiple digital ad types, capitalizing on retargeting and prospecting opportunities with attention grabbing creative and copy.
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This communication series nurtured potential investors at key moments in the campaign, leveraging consistent messaging and visuals.
ADVERTISING
Don’t take our word for it.
Let us connect you to our client partners to learn more about our journey together.
“Thank you for all of the creativity, problem solving and tireless determination to get this campaign live. Sharing my appreciation and celebrate the successes along the way!”
— Eileen Mockus
President & CEO, Coyuchi
