The Beverly Hilton
Hospitality
Positioning // Messaging // Identity Refresh // Collateral
THE ASK
Refresh the positioning, messaging, and visual elements to create new opportunities to differentiate this landmark hotel in the heart of Beverly Hills and attract a new generation of clientele.
THE INSIGHT
While many competitors used similar language, none of them could tout the same mid-century heritage of bold design and pioneering vision that is uniquely reflective of Los Angeles.
THE SOLVE
Lean into the striking design elements of the hotel and reclaim the original spirit of its development while keeping a modern mentality that keeps this nod to the past from becoming anything but “historic” feeling.
THE OUTCOME
Seamlessly combining California living with warm hospitality and distinctly modern design, The Beverly Hilton is a contemporary icon that has helped to define the Los Angeles landscape.
STRATEGY & MESSAGING
-
We had a ball spending time on-property and getting to know not only the history of the space and its glamorous guest list, but also the staff, known for their warm and attentive service.
-
Embodying California cool; we captured the mid-mod essence of this visionary space and reimagined how they could use their glitzy past to keep them future-focused.
-
Late night romps and lavish awards ceremonies of the Hollywood set aren’t just photos on the wall, they are a promise of memories waiting to be made by any guest. We crafted a tagline that captured the hotel’s undeniably dazzling spirit of anticipation.
PILLARS
An Icon
Relationships matter to us
Personal Connection
Beacon for a creative class
Limitless Opportunity
Everyone feels like a star
Captivating Energy
California living within reach
TAGLINE
VISUAL IDENTITY REFRESH
-
Bringing in the warmth and vibrance of SoCal along with the glamour and magic that is the Hollywood lifestyle / rosy sunsets, champagne and truffles, a fine merlot
-
Pulled directly from the archives these fonts embody Beverly Hilton, past and present
-
Letterforms that have clean lines and evoke the golden age of Hollywood.
These typefaces were also pulled from classic Beverly Hilton ephemera.
PATTERNWORK
Historical
Architectural Reference
Historical
Architectural Reference
TYPE STYLING
Menu, 1962s
Advertisement, 1950s
CREATIVE EXECUTION
-
In room signage, notecards, blow dryer bags, even pens. Clever touched every element of your stay at the Beverly Hilton from the front desk to the notepads in room.
-
Client was looking to have a standardized system to use across ad sizes and one sheets. We created an ownable, dynamic and user friendly layout that conveys all the magic the hotel has to offer.
Don’t take our word for it.
Let us connect you to our client partners to learn more about our journey together.
"Clever's strategic and creatively innovative approach brought immense value, enabling us to clearly define our offerings and position our hotel effectively during the $10M renovation."
— Sandy Murphy, General Manager
General Manager
