The Tangerine Room
PRIVATE DINING - THE GARLAND HOTEL
Visual Identity // Style Guide
THE ASK
The Garland Hotel reached out to Clever to create signature brand palette and developed a distinctive sister visual identity for its new private dining venue—The Tangerine Room.
THE INSIGHT
Drawing inspiration directly from the venue’s interior details, including elegant wallpaper textures and bespoke graphic patterns, our team crafted a tailored brand experience that complements and elevates the space.
THE SOLVE
Clever delivered a custom logo, color palette, and a suite of event collateral designed for the debut summer event series, Good Times in the Tangerine Room.
THE OUTCOME
The identity strikes a thoughtful balance while anchoring itself in the hotel’s established 1970s-inspired aesthetic while allowing The Tangerine Room to stand apart with its own personality and visual rhythm.
