Hotel Viking
HOSPITALITY
Visual Identity // Collateral
A cornerstone in Newport RI’s storied history, Hotel Viking came to us in need of a full rebrand including positioning and visual identity, including logo marks and revamped collateral for several of its F&B outlets.
This brick colonial landmark, built in the height of the roaring twenties, may seem stately, but has long been the center of a lively resort-town social scene. The mark leverages signature elements of the hotel interior, to create an ownable mark as full of promise as it is history.
The site of more formal dinners, afternoon teas, and holiday festivities, One Bellevue needed a mark on par with the elevated experiences and memorable meals it offers at its covetable address at the base of mansion mile.
Crisp salt air and summer sunsets to die for. This rooftop spot needed a mark as fresh as the oysters on the half shell it serves by the dozen. Typography inspired by the era in which the hotel was founded.
