XPEL

Protective Film Manufacturer

Visual Identity // Positioning // Style Guide

XPEL expertly crafts premium surface protection products that future-proof life’s biggest investments while enhancing their beauty and performance. The visual refresh was inspired by a balance between technology and lifestyle, highlighting invisible products through the benefit it brings to the lives of the consumers.

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Let us connect you to our client partners to learn more about our journey together.

“Clever provided a different perspective to our brand project. It was important for us to evaluate and adjust our brand to meet the needs of our existing and future customers. Clever provided valuable insight on how we can still stay true to our brand while appealing to a broader customer base.”

Michael Mejia
Senior Director, Marketing