Metrolink

TRANSPORTATION

Campaign // Copy // Print + Digital Advertising

You’re going places. Metrolink launched the Student Adventure Pass, a pilot program enabling students to ride Metrolink for free. Metrolink collaborated with over 35 colleges, schools, and school districts to promote this initiative. Clever played a crucial role in the project by crafting creative assets for the program. These assets included materials tailored for specific service lines and partner schools, ensuring a broad and effective outreach. Our efforts were integral in the overall branding and promotion of the Student Adventure Pass, engaging students and educational institutions alike.

Results

Earned Media
40 mentions
45,481,437 reached audience
$1,708,518 ad value equivalency

Website
+167% in users and views compared to the previous period.

Email
High open (46.57%)
High click-through rates (5.36%)

Social Media
Instagram led in engagements Facebook led in impressions

Sentiment
Positive engagement spikes on Reddit

School Partnerships
Exceeded the goal of partner schools

Customer Feedback
Positive overall sentiment with notable praises for the program's impact on student commutes

On-Campus Events
Successful engagement with 1,112 signups and 11,254 impressions