Jonathan Louis
FURNITURE
Positioning // Visual Identity // Style Guide
This fashion-forward furniture brand needed to define each of its collections to support the unique selling propositions and convey the different audiences and markets.
The return was four diverse collections cohesively under the core brand umbrella, offering alignment to the audience, price point and clarity on each collection’s visual expression.
Simply home.
RELIABLE
TIMELESS
EFFORTLESS
Choices is a furniture line offering timeless style and superior craftsmanship, and makes the perfect addition to the established home. Suitable for a range of life-styles, Choices prioritizes comfort, while offering just enough customization to make it your own. These are pieces to cherish for years to come.
• Ample comfort and timeless style
• Well-made furniture to suit a range of life-styles
• Customize to seamlessly fit into your established home
Make it your own.
EXPERIENTIAL
UNIQUE
PERSONAL
Design Lab offers a unique hands-on experience to creating furniture that fits your style. Design-forward, with our most robust customization options, our digital design tools guide you every step of the way, to ensure your vision comes to life in full color. Indulge in Jonathan Louis’s signature craftsmanship and design innovation as you create iconic pieces of your very own.
• A hands-on furniture design experience
• Trend-forward and well-made pieces for the modern home
• Customize to fit your life-style
Express yourself.
JOYFUL
SATISFYING
EXPRESSIVE
POP is the perfect way to refresh any space. Expressive, fun, and always offering something new, this custom pillow program from Jonathan Louis offers a rich range of fabrics, textures, and color options to make changing style simple and fun. Swap it in, swap it out and make sure your space always pops.
• Made to work with any aesthetic
• Refreshes spaces quickly and affordably
• A custom pillow program that adds personality to any space
Furniture that moves.
FLEXIBLE
PERFORMANCE
STRUCTURE
(re)Formation is a modular seating system designed for maximum flexibility. Made to work with your space today and transition to your next home, this collection can be rearranged again and again to make the most of any space. High-quality materials and innovative furniture design meet to create a dynamic, high-performance line that adjusts to your room size.
• Stylish and easy to configure
• Adds flexible function to any sized space
• Quality construction and innovative design come together in these high-performance pieces
