Hudson Valley Distiller

SPIRITS

Brand Story // Visual Identity // Packaging

An identity and packaging system that balances a bespoke approach to distilling from the bounty of New York State and an ambitious approach to building a line of spirits brands.

Personal Connection

We also crafted a business card for the owner/operators behind these amazingly smooth spirits, creating a seamless brand experience from bottle to c-suite.

03_HVD-Square-Working-05.jpg
06_HVD_casestudy-grid_bottle_1150x1150.jpg
08_HVD_Applejack.jpg
09_HVD_twobottles.jpg
10_HVD_owners.jpg
11_HVD_clothingMockup.jpg

Hand Drawn Detail

Our solution gives a nod to the handcrafted art of small batch distilling with custom illustrations; heritage ingredients combined with a dash or two of innovation; and a precise attention to detail that distinguishes
the flavor profiles and smooth finish of the finest spirits in the Hudson Valley.

13_HVD_image_02.jpg
14_HVD_image_03_edit.jpg

“What Clever does better than any other agency I know is to handle my brand with care. The team developed a relationship with the people behind the brand, and therefore a much deeper understanding of the brand’s DNA.”

— Stephen Theiss
Partner