VCA Tradeshow 2025 Creative Strategy
Clever utilized VCA's refreshed employee positioning to help deliver on the VCA experience across varying veterinary conferences. The VCA's brand narrative touches both physical and digital spaces, from interactive digital touchpoints to merchandise and large-scale kaleidoscope-like window clings
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Energy Positive
〰️ Energy Positive
The Concept:
Our energy levels motivate us to strive for that promotion when they’re high…or look for alternatives when we’re feeling low.
We’ll show attendees that VCA cares about their energy by creating a place for them to recharge in the hectic convention environment.
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Deliverables
〰️ Deliverables
Creative Strategy + Messaging :
Visual Concepts
Messaging
Booth Activation Ideation
Swag Ideation
Digital Production :
Visual Concepts
Messaging
Booth Activation Ideation
Swag Ideation
Print Production :
Visual Concepts
Messaging
Booth Activation Ideation
Swag Ideation
