The power of our people. With over 40 years in business, SPI's focus had always been on providing high quality insulation solutions. However, as the market had grown, so had the competition, and SPI needed new ways to to stand out in an increasingly crowded marketplace.

Our agency team was enlisted to develop a reimagined set of sales tools, including a video. Our approach centered the story of the people behind the business, humanizing the brand, and creating new ways to connect with customers on an emotionally resonant level.