Winners revealed at the 42nd Annual Veterinary Meeting & Expo, VMX 2025

Los Angeles-based indie Clever Creative was founded on cultivating the spirit and power of brands.

With East Coast roots and an incredibly dense range of agency brand experience, Clever Creative’s founder and CEO, Shannon Gabor, has strong opinions on many issues facing agencies and talent.

And with over 18 years running her shop, she homes in on the importance of patience.

We delve into how patience serves as a key factor in decision-making and client interactions, plus advice to new agencies on owning their identity.

Watch the full video and check out key takeaways below.