IRL with FHI Heat
Let’s catch up on in-progress projects and exciting ones to come.
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Brand Book
〰️ Brand Book
Almost at the finish line! Here’s what we have today:
Next steps:
– Custom icon preview by EOW
– Full custom icon library week of 6/17
– Final approvals week of 6/17
– Final finals week of 6/17
Aren’t they cute?
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Next up...
〰️ Next up...
Next steps:
Clever to add to Basecamp
FHI Heat to provide feedback – need a R2 or additional support?
FHI Heat to provide timing if so
Tradeshow
Booth Support
We love how
this is looking
What do you think?
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Moving on...
〰️ Moving on...
UNbrush VI
Brief submitted!
What’s next here:
FHI Heat to approve brief
Clever to provide workback schedule – we estimate a 5-6 week timeline from brief approval
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Meanwhile…
〰️ Meanwhile…
Flirt Packaging Design System
Brief submitted!
What’s next here:
FHI Heat to approve brief
Clever to provide workback schedule – we’ll parallel path with UNbrush, and estimate a 7-8 week timeline from brief approval
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Last, but the opposite of least…
〰️ Last, but the opposite of least…
Let’s Roll Out the Rebrand!
Brief submitted!
Next steps:
Clever to update based on feedback
Clever to present official rollout plan and workback schedule – we estimate 2-3 weeks from brief approval
Bonus Plan*
✨ The dream scenario ✨ plan a collaborative photoshoot to capture the new look and feel!
Assets would support:
New website
Social refresh
Paid media assets
Retail
Product launches
Print/Sales
OOH (TSQ, Tradeshows, etc)
*Retainer extension required
