DC Comics
Influencer Kits
ENTERTAINMENT
Gifting // Packaging
Clever developed influencer mail campaigns to generate buzz and excitement around multiple DC Comics projects, leveraging tailored influencer strategies that reflected each project’s unique tone while maintaining cohesive DC branding. We created engaging mailer experiences designed to spark organic conversation and anticipation across social platforms among relevant creator communities.
Early Reader
Young Adult
Barda
2025
Early Reader Influencer Mailer Kit
This campaign was created to generate early excitement for DC’s first two early reader graphic novels, launching summer 2025.
The campaign leveraged a strategic creator approach informed by learnings from past influencer mailer programs, with packaging and messaging tailored to reflect each book’s tone while maintaining strong, cohesive DC branding.
We partnered with family and kid-focused creators with authentic connections to young readers to spark organic awareness and conversation across social platform.
“Those books look excellent. Also, that was like your very own book bundle!”
“Loving that DC Superhero Box. How exciting that DC now has early reader books 🥰”
2024
Young Adult Influencer Mailer Kit
This campaign sought to build anticipation for three upcoming DC young adult graphic novels, using a creator-driven strategy to generate buzz within the YA and comic community.
We crafted a distinct mailer concept rooted in the DC brand and the unique tone of each title, with curated gifts designed to elevate the narrative and spark excitement.
The campaign was built to encourage organic social conversation and meaningful engagement ahead of release.
“Great for readers of all ages! I didn’t know there were more of other DC characters so now I need to pick those up too!”
“This is fun! I want more of these.”
2024
”Barda” Influencer Mailer Kit
This campaign was meant to generate buzz for DC Comics’ young adult graphic novel Barda by Ngozi Ukazu.
Leveraging a targeted micro-influencer strategy on TikTok, we sourced and managed creators, designed custom merchandise, and executed a highly curated unboxing experience that translated the book’s themes into a tactile, sensory-driven campaign kit.
Through thoughtful design and storytelling, the mailer created a one-of-a-kind moment that captured attention and sparked organic conversation across social platforms.
