Brightside California Kitchen
Visual Identity // Naming
THE ASK
Clever Creative was brought in to evolve the restaurant’s name, design a refreshed visual and verbal identity system, and deliver comprehensive brand guidelines to guide consistency across internal and external executions.
THE INSIGHT
With a fresh name and visual-verbal identity system rooted in joy, familiarity, and ease, the restaurant group now has a unified and expandable brand presence—ready to grow while staying true to its roots.
THE OUTCOME
Brightside California Kitchen is the result. A joyful brand rooted in warmth, connection and the California spirit. From naming and story to a full identity system, this one shines for us Clever Creative
