Brightside California Kitchen
Visual Identity // Naming
THE ASK
Clever Creative was brought in to evolve the restaurant’s name, design a refreshed visual and verbal identity system, and deliver comprehensive brand guidelines to guide consistency across internal and external executions.
THE SOLVE
With a fresh name and visual-verbal identity system rooted in joy, familiarity, and ease, the restaurant group now has a unified and expandable brand presence—ready to grow while staying true to its roots.
GRAPHICS & PATTERNS
These elements work together to create an energetic brand aesthetic that captures the California spirit
