Aprés Nails
GEL-X®
Visual Identity // Packaging
THE ASK
In preparation for a packaging update planned to roll-out in 2025, we were tasked to update the Aprés Nail’s GEL X Tips visual identity through logo, patterns, graphic assets, packaging labels and a premium signature kit.
THE SOLVE
We crafted a premium brand design that seamlessly integrates with the Aprés Nails logo, ensuring a cohesive visual connection. The resulting identity system was built to flex across all brand touchpoints—digital and print alike—supporting a consistent and elevated presence throughout every channel.
LABEL DESIGN
We developed a cohesive system of patterns, colors, and finishes to distinguish each nail shape.
SIGNATURE KITS
We brought to life a sophisticated, signature kit that includes everything you need to create a flawless Gel-X® set.
